Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our services.

This Cookie Policy explains what cookies are, how we use them, and how you can control them.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They include:

• Session Cookies: Maintain your login session
• Security Cookies: Authenticate users and prevent fraud
• Load Balancing Cookies: Distribute traffic across servers
• Cookie Consent Cookies: Remember your cookie preferences

2.2 Performance Cookies

These cookies help us understand how visitors interact with our website:

• Page visit counts and popular sections
• User navigation patterns
• Error messages and loading times
• Device and browser information

2.3 Functional Cookies

These cookies enable enhanced functionality and personalization:

• Language and region preferences
• Dashboard customization settings
• Recently viewed items
• Form auto-fill information

2.4 Targeting/Advertising Cookies

These cookies are used to deliver relevant advertisements:

• Track visits across websites
• Build a profile of your interests
• Show relevant ads on third-party sites
• Measure ad campaign effectiveness

3. Third-Party Cookies

We use third-party services that may set cookies on your device:

3.1 Analytics Providers

• Google Analytics: Website traffic and user behavior analysis
• Mixpanel: Product analytics and user engagement tracking
• Hotjar: Heatmaps and session recordings

3.2 Payment Processors

• Razorpay: Payment gateway cookies
• Cashfree: Transaction processing cookies
• PayU: Secure payment cookies

3.3 Communication Tools

• Intercom: Live chat and customer support
• SendGrid: Email delivery tracking

3.4 Social Media

• Facebook Pixel: Social media integration and advertising
• LinkedIn Insights: Professional network analytics
• Twitter: Social sharing functionality

4. How Long Do Cookies Last?

4.1 Session Cookies

Temporary cookies that expire when you close your browser. Used for login sessions and shopping carts.

4.2 Persistent Cookies

Remain on your device for a set period or until manually deleted:

• Preference Cookies: 1 year
• Analytics Cookies: 2 years
• Authentication Cookies: 30 days
• Marketing Cookies: 90 days to 2 years

5. How to Control Cookies

5.1 Browser Settings

Most browsers allow you to control cookies through settings:

• Chrome: Settings → Privacy and Security → Cookies
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Cookies and site permissions

5.2 Cookie Consent Manager

When you first visit our site, you can choose which types of cookies to accept or reject through our cookie banner.

5.3 Opt-Out Links

• Google Analytics: Opt-out
• Facebook: Ad preferences in your Facebook settings
• LinkedIn: Privacy settings in your account

6. Impact of Disabling Cookies

If you disable cookies, some features may not work properly:

• You may need to log in on every visit
• Your preferences and settings won't be saved
• Some pages may not display correctly
• Certain features like shopping cart may not function
• You may see less relevant content and advertisements

7. Cookies on Mobile Devices

Mobile devices also use cookies and similar technologies:

• iOS: Settings → Safari → Block All Cookies
• Android: Browser Menu → Settings → Privacy → Clear cookies
• Mobile Apps: Manage permissions in app settings
• Advertising ID: Opt out through device settings

8. Updates to This Policy

We may update this Cookie Policy to reflect changes in technology, legislation, or our business practices. The "Last Updated" date at the top indicates when the policy was last revised. We encourage you to review this policy periodically.